P orsche has announced a new month-to-month subscription service called Porsche Passport, which gives members on-demand access to up to 22 different Porsche variants. The program, which launches first in Atlanta, allows members to drive unlimited miles, and at least at the moment, it looks like there aren’t any limits on how frequently members can swap vehicles.
Even better, the Passport isn’t nearly as expensive as you might expect. The basic membership costs $2,000 and includes access to eight different variants, including the Boxster, Cayman S, Macan S, and Cayenne. Bump up to the premium version, though, and you’ll have access to a whopping 22 different variants for only $3,000. Granted, that’s still a good chunk of change, but considering you’ll have access to several different versions of every car in Porsche’s main lineup, which includes both the 911 and Panamera, whenever you want, it’s remarkably affordable. Plus, that price includes tax, registration, insurance, maintenance, and detailing..
You’ll have to pass both a background and credit check to join, and there’s a $500 membership activation fee, but take care of all that, and you’ll be all set. They’ll even bring the car directly to you, so there’s no need to take a taxi to the dealer. When you want a new car, you can schedule either a future or same-day swap. The pilot program for Passport launches next month in Atlanta, but if that goes well, expect Porsche to add new markets after the test phase ends.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said Klaus Zellmer, head of Porsche North America, in a release. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
If Porsche Passport sounds familiar, that might be because it’s similar to Book by Cadillac. Launched in New York City earlier this year, Book gives members access to top-trim Cadillacs for only $1,500 per month. Volvo also recently launched a similar subscription program called Care, but pricing has yet to be announced.